Strategic Partnership Case Study: Yatu Powder × Shangshi Home Furnishings

Client Profile

Foshan Nanhai Shangshi Home Furnishings Co., Ltd. (hereinafter referred to as "Shangshi Home Furnishings"), founded in Nanhai District, Foshan in 2017, is a high-tech enterprise specializing in the research and development and production of high-end outdoor furniture. Its main products are outdoor furniture made of cast aluminum and wood-plastic composite materials. It owns the brand "CHOUVANT" and has a monthly production capacity of over 100,000 pieces, with business covering both domestic and international markets. To expand its production capacity, Shangshi Home Furnishings established a new factory in Sihui, Zhaoqing in 2023—Guangdong Zhongshi Intelligent Furniture Co., Ltd.—as an extension of its core production base. After its operation, it will develop synergistically with the Nanhai factory.

II. Core Customer Needs

1. The coating must have high adhesion, weather resistance, and corrosion resistance, suitable for outdoor scenarios;

2. Compatible with powder coating production lines, with wood grain transfer reproduction accuracy ≥95%;

3. Compliant with EU and domestic environmental standards, meeting overseas market access requirements;

4. 1-day sampling, 3-day delivery, supporting mass production of new products;

5. Customizable colors and formulas to create differentiated advantages.

III. Yatu's Service and Product Advantages

YaTu focuses on the customized R&D of powder coatings for outdoor furniture, offering 1-day sampling and 2-3-day delivery. Dedicated personnel are stationed on-site to provide full-process technical services, ensuring smooth production in both factories. The products boast high powder coating rates, strong weather resistance, and realistic wood grain transfer. They have passed multiple certifications, with a scrap rate of <0.8%, and a thousand-level color library to meet customization needs.

IV. Application Scenarios and Cooperation Results

The products are used in various outdoor furniture products of Shangshi Home Furnishings (including the newly built Zhongshi factory area), covering multiple scenarios. The two parties have reached a long-term strategic cooperation, with Yatu providing simultaneous services to both factories, helping to shorten the new product cycle by 40%, reduce the coating scrap rate to 0.8%, and lower the overall cost by 14%, thus helping them expand into overseas markets.